OWC MAKES MACBOOKS ‘PRO’ AGAIN WITH GAME-CHANGING PRODUCT

OWC DEC IS THE FIRST-EVER EXPANSION SOLUTION DESIGNED FOR THE LATEST 2016 APPLE MACBOOK PROS

Woodstock, IL – January 4, 2017 - OWC®, a leading zero emissions Mac and PC technology company, announced the OWC DEC, the first-ever expansion solution designed specifically for the 2016 Apple MacBook Pro. The OWC DEC is the finishing touch to a MacBook Pro, allowing users to take their laptops to the next level, extending the life and the functionality of the already-exceptional 2016 MacBook Pro. The DEC is the latest in OWC’s long line of upgrades for nearly every Mac made, and continues the company’s legacy of providing the best solutions for Mac owners.

The OWC DEC attaches completely flush to the bottom of the 2016 MacBook Pro, providing additional flash storage and connectivity, ultimately increasing the performance of MacBook Pros. With the OWC DEC, users will get an enhancement path for their 2016 MacBook Pro and MacBook Pro with Touch Bar to keep their system upgradeable for the long term in a clean and integrated fashion. On top of the core functional benefits, the OWC DEC also touts a sleek design. When installed, the OWC DEC and MacBook Pro will be as thin as a 2012 MacBook Pro, allowing this advanced solution to retain the attractive light weight design that users favor.

This patented solution has a range of features, which include:

  • Up to 4TB of additional Flash/SSD storage (for a maximum of 6 TB, including factory capacity)
  • SD Card Slot/Multi-Media card slot
  • USB 3 Type A Ports for standard USB cabled devices
  • Gigabit Ethernet
  • And other features to be announced at a later date

Larry O'Connor, OWC Founder and CEO, will personally showcase the OWC DEC prototype in Las Vegas this week. The OWC DEC enables the new MacBook Pro to be updated and expanded in order to operate at peak performance and ultimately be relevant for years longer than may otherwise be expected.

“We've been developing this concept for over three years and feel now is the perfect time for this ground-breaking product," said O'Connor. “Storage space is always at a premium on a laptop and without the potential to upgrade the factory drive, the OWC DEC gives users that option back in addition to cleanly supporting the gear we all rely on."

The release of the OWC DEC comes on the heels of a significant year of new product announcements from OWC, including the OWC Thunderbolt 3 Dock and the newly released Mercury Elite Pro Dual mini and Mercury Elite Pro Dual.

OWC will ship the highly-anticipated OWC DEC in Spring 2017. OWC Upgrades are available from MacSales.com and other fine retailer and etailers in the US and around the world. For more information, please visit www.owcdigital.com/DEC.

About OWC
Having served the Apple community worldwide since 1988, OWC has become the reliable manufacturer and upgrade provider of choice for Apple and PC enthusiasts with its extensive catalog of accessories, storage, and memory upgrades for nearly every Mac made in the last decade. Recognized for award-winning customer service, OWC provides extensive U.S.-based technical support for Mac and PC users around the world and comprehensive step-by-step installation and support videos.

Company Contact:
Jennifer Myers, (815) 502-5640, pr@owcdigital.com

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