OWC Releases Aura Pro X Line of SSD Flash Storage for most 2013 and Later Macs – its Fastest Ever

New Aura Pro X NVME PCIe SSDs are the first segment of an entire series of updated SSDs.

WOODSTOCK, IL – October 24, 2017Other World Computing (OWC®), a leading zero emissions Mac and PC technology company, announced today the availability of new Aura Pro X SSDs, integrating the latest NVME and 3D MLC for superior data performance of up to 1600MB/s with exceptional power efficiencies. The Aura family of drives has always been the best way to upgrade a PCIe equipped Mac, with guaranteed compatibility and storage space to spare. Now, with up to 100% better performance, up to 16x the capacity, and with improved power efficiency for longer battery life, the new Aura Pro X line of SSDs takes performance to a brand new level.

Innovative, Dependable, and Designed for Mac first
Built around an advanced NVME controller, the Aura Pro X Series requires the latest Apple 10.13 ‘High-Sierra’ MacOS. All OWC SSDs fully enable the advanced features of APFS including strong encryption, copy-on-write metadata, space sharing, cloning for files and directories, snapshots, fast directory sizing, atomic safe-save primitives, and improved file system fundamentals.

Aura Pro X SSDs begin shipping later this month in capacities of 240GB to 1.0TB. The 2.0TB capacity version is expected to ship in mid-November/Q4 2017.

Availability and Pricing
The Aura Pro X1 line debut includes:

  • 240GB             OWCS3DAPB4MB02   $279.99
  • 480GB             OWCS3DAPB4MB05   $419.99
  • 1TB                 OWCS3DAPB4MB10   $649.99
  • 2TB                 OWCS3DAPB4MB20   $1,279.99 (Availability expected Q4 2017)

For users who do not want to upgrade to macOS 10.13 High Sierra, the original Aura line of SSDs is still available for purchase.

The new Aura Pro X SSDs support more than 50 million Macs in the field, including:

MacBook Air (Mid-2013 – 2017)

MacBook Pro (Retina, Late 2013 – Mid 2015)

Mac Pro (Late 2013 to current)

“When we introduced our first Aura SSDs over 7 years ago, they were a groundbreaking first – and the first of many firsts for this line up. An Aura SSD upgrade is the solution that gives users appreciably more space to create and work – and extends the life and capabilities of the Mac you already have,” says Larry O’Connor, Founder and CEO of OWC. “Aura SSDs’ sizable capacity and performance boost allows users to manage and improve efficiency in their workflow, giving them the ability to store and edit vast video, photo and audio libraries, keeping that content secure and intact. At OWC, we are proud to continue the tradition of helping customers get the most out of their Macs with this new line of Aura Pro X SSDs.”

An easy DIY upgrade
Replacing the PCIe-based flash drive in a Mac can be as simple as removing a few screws. OWC’s free comprehensive video installation guides mean an OWC expert is alongside every step of the way.

Aura SSDs are designed in Austin, TX, and are backed by a 5-year warranty as well as a lifetime of free, award-winning U.S.-based support.

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About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. OWC creates and delivers the best storage, connectivity, software and expansion solutions for performance, reliability and longevity to enhance, accelerate and extend the capabilities of technology. We believe in sustainability and OWC solutions are truly built to last, go the distance, and enable users to maximize the technology investment they have already made. True sustainability is good business – maximizing existing hardware vs. starting over or needing to replace saves time, money and benefits the environment and resources we all share. OWC’s operation provides leadership in business sustainability, with our headquarters among the first in the world awarded LEED Platinum Certification and running as a net provider of renewable wind and solar energy to the local power grid. OWC features an award-winning technical support team as well as an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, to the audio recording studio to the motion picture set and beyond, there should be no compromise, and that is why OWC is here.

Company Contact:
Jennifer Myers, (815) 502-5640, pr@owcdigital.com

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